Hummer Looking to Expand their Market Appeal in Coming Years

GM is planning an expansion of the Hummer brand and looks to take on the competition on the road and off.

In 2003 Hummer developed a concept vehicle called the H3T. It was a pickup truck based off the H2 model. Working off the designs of that concept GM will be branching out the Hummer line-up to compete in untapped markets.

The first changes to come for Hummer will be in 2008 and with the H3 and H2 models. The H3 will be adding a new engine package. It will be a 300-hp 5.3 liter V8 that is sure to add some muscle behind what is currently the smallest of the Hummer brand. The H2 will be finding itself on the receiving end of some interior refinements.

In 2009 the Hummer lineup will expand to include the H4 and the new H3 Pickup. The H4 will be marketed to challenge the off-road dominance of the Jeep Wrangler brand. The Wrangler has a loyal following and a resurgence in approval with their recent redesign. However questions and complaints about the weak power-plant and transmission that motivate the Wrangler through the trails may open the door for a well-appointed competitor. The H3 pickup will be a true first Hummer. It will expand on the appeal of the H3 SUT while possibly opening up a new niche in the pick-up market.

In 2010 the H2 will receive a complete redesign that will be sure to turn heads. Other sources have also intimated that some exploration in diesel engines for the Hummer line may also be introduced in the coming years, but like everything else in this business… until it reaches the market place it is all speculation.

Source[AutoWeek]

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