Tough Times: GM ends endorsement deal with Tiger Woods

Filed under: Marketing/Advertising, GM

Celebrity endorsements are a powerful thing. For instance, when you see someone wearing a set of fly Nike high tops, Michael Jordan invariably comes to mind. And when you see a Buick Rendezvous roll by, no doubt an image of Tiger Woods is conjured. Alright, so maybe the greatest golfer ever got the short end of that 9 iron, but it doesn't matter much anymore as General Motors has announced that its ending Buick's nine-year endorsement deal with Tiger Woods effective December 31, 2008. GM says the decision to separate was amicable and mutual (they always say that). For his part, Tiger has a second cub on the way and GM, well... GM would rather keep its assembly plants open a few extra days than pay an athlete to stand next to a Buick Lacrosse. Smart choice, we'd say. And now, when Congress asks Rick Wagoner for examples of how GM is sacrificing during these tough economic times, he can tell them, "We fired Tiger Woods!". You check out GM's official Dear John letter to Tiger after the jump.

[Source: GM, Photo by ROBYN BECK/AFP/Getty]

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Tough Times: GM ends endorsement deal with Tiger Woods originally appeared on Autoblog on Mon, 24 Nov 2008 15:58:00 EST. Please see our terms for use of feeds.

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