Vintage ‘71: pickups, pickups and Sperry Rand

Ford ad in Mechanix Illustrated (detail)

I’m still assembling my collection of Mechanix Illustrated magazines, and reader Jim Eickelman of Mogadore, Ohio, kindly sent me a copy of the August 1971 issue recently. Jim had a particular soft spot for this issue: Tom McCahill printed one of Jim’s letters in the “Mail for McCahill” column. Interestingly enough, McCahill, in his response to Jim’s letter, rails against planned obsolescence and writes, “If any of the 1971 cars ever make it big in a future antique show, it’ll be a bigger miracle than television, penicillin or golf on the moon.”

To commemorate Uncle Tom’s observation, we’re thus reprinting the interesting car ads that ran in that issue, just to prove that McCahill didn’t always get it right.

Thanks, Jim!

Predating all those "85 percent of all Camrys are still on the road" ads is this Chevrolet pickup adTwin-I-Beam front suspension!Leonard Gonsalves talks about midgets, displays his Ranchero, all for Champion spark plugs. Who was the creative on that ad?Dahling, put on your tennis whites - we're going camping!Normally confined to tiny ads in the back of the science mags, this is the only time I've seen these trikes and six-wheelers in a full-page advertisement

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